Unilever - The Bonbon by Magnum Popup-Store

To celebrate the launch of the new Magnum BonBon, our team created an event concept that translated the brand’s iconic indulgence into a tangible, multi-sensory space. The goal: make the brand not just visible, but truly experienceable – emotionally, immersively, and made for social media.

Our role:

From first sketches to the final BonBon moment, we took on the full scope of execution:

• Concept and design of a brand-aligned event space

• Development of interactive brand activations

• Full logistics, including setup and dismantling coordination

The result:

A high-impact launch event that drew crowds – with lines forming outside the location and curious guests eager to explore. The space encouraged extended stays, sparked conversations, and received consistently positive feedback from the client. The immersive design and engaging activations brought the brand to life – turning Magnum BonBon into the talk of the town long after the event.