Rotkäppchen - Secconade

Launch meets lifestyle – a night that sparkles.
To introduce the new Rotkäppchen Secconade, we created a launch event that placed the brand exactly where it wants to be: at the heart of Gen Z’s world. Together with deadHYPE, we transformed Prince Charles in Berlin into a buzzing experience space – not just a test setup, but a true brand moment.

Goal
Increase brand awareness and authentically anchor the new product within the target group.

Concept & Execution
The event brought together 800 guests – friends and fans of the brand, tastemakers, and curious night owls. In addition to free Secconade drinks at the bar, interactive games and a photo booth delivered entertainment and content opportunities. The evening’s soundtrack came from DJs of the deadHYPE collective – with a live performance by Aaron as the musical highlight.