Zalando x GAP – Influencer Event

GAP x Sean Wotherspoon powered by Zalando, 2023

On behalf of Zalando, we organized an event to launch a new collection in collaboration with Gap and designer Sean Wotherspoon. The collection reflects Sean's passion for vintage fashion and his connection to Gap, where his mother worked in the 90s. The aim was to bring the inspirational story and Gap's heritage to a younger audience. The event in Berlin-Kreuzberg attracted fashion lovers, featured a panel talk with Wotherspoon, a clothing customization masterclass and a zero-waste dinner. The location was transformed into an authentic thrift store, complete with vintage gap pieces and retro décor, topped off with a raffle of signed skateboard decks. Our focus was on community building amongst fashion enthusiasts and showcasing the brand in a modern, accessible format.