Zalando x Marks & Spencer – Pop-Up Event

Holiday Shop Pop Up Event

Together with Zalando, we developed and realized the Zalando x Marks & Spencer Holiday Shop pop-up. This included the elaboration and further development of the Holiday Shop campaign in an event format and the harmonious translation of the narrative into the live context to make the brand world tangible and experiential. The program included networking, influencer photo shoot, 360° photos, food and drinks and brand activation through sweepstakes.