Warner Music – Udo Lindenberg TikTok

Creation and management of the TikTok channel for Udo Lindenberg

We brought the authentic charm of Udo Lindenberg to the social media platform TikTok. We designed, produced and managed content for his account by using archive material. In this way, we enabled new and old fans of the musician to discover Udo's hits in a new format. Working closely with Udo Lindenberg's lyricist, personal archivist and record label, we were able to create a TikTok experience.