TIER – Car Free Day

Car Free Day – Guerrilla Activation

In autumn 2021, our team created and implemented a guerrilla activation for Car Free Day for TIER. We organized eight vibrant guerrilla concerts at various hot spots in Berlin, covering a variety of musical genres from well-known bands like OK Kid to DJ sets. With the "Beat Traffic for Good" campaign, we aimed to encourage people to use alternative and emission-free means of transportation and become independent of their cars.