TIER – Car Free Day

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Car Free Day – Guerrilla Activation

In autumn 2021, our team created and implemented a guerrilla activation for Car Free Day for TIER. We organized eight vibrant guerrilla concerts at various hot spots in Berlin, covering a variety of musical genres from well-known bands like OK Kid to DJ sets. With the "Beat Traffic for Good" campaign, we aimed to encourage people to use alternative and emission-free means of transportation and become independent of their cars.

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#Guerilla
#Promotion & POS
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Image of Schach zu Dritt
Image of Schach zu Dritt
Image of Schach zu Dritt
#brand
#live
#digital
#culture
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