Spotify – OMR

Innovative brand activation for authentic offline moments in Berlin


Our Spotify Wrapped was wild. Musically speaking, our team really had it all.
And since our Spotify Lounge opening at OMR, two artists have been anchored in everyone's playlist: Anais and Temry.



Concept & Design
During the day, the space was used for panel talks and offered plenty of seating and activations. In the evening, the lounge was redesigned and transformed into a party atmosphere. There was a DJ booth, reduced seating, and customized lighting.



Experience
Food & beverages from Holy Taco, Kjeks, Karlsons, and MAD about juice added a special flavor to the event. The panel talks by the Spotify crew brought depth to the lounge. Reinforced by Temry's glowing DJ decks and Anais' soulful vocals, the days in Hamburg were unforgettable.

Community & Impact
In the evening, the Spotify lounge could be heard throughout the entire exhibition center, and the janitor told us that he had rarely seen so many people in the premium section.


The event turned into something truly special. Thanks to Spotify and everyone involved for their trust.