Johnnie Walker – Festival Promotion

We were thrilled to be a part of the Johnnie Walker festival summer! Once again, we had the pleasure of supporting Johnnie Walker at their festival appearances, and in 2023 we helped them market their high-quality highballs.

From the Ikarus Festival to San Hejmo, Feel Festival and Hokuspokus Festival, we took care of everything from the conception and planning to the budgeting, design and on-site support – for the entire festival summer!

In addition, we were responsible for the content conception and production.

With our converted Übersee container and a laser show, we blended in with the festival crowd in an eye-catching way, and with our lighting technicians, we stole the show on every stage.

The Johnnie Walker Summer Lounge featured the container with a sales counter and light show, as well as a photo booth and many other engaging tools.

With generous prize draws, we flooded the festival with trendy merchandise and Johnnie Walker ice cream from our own production.

It was the perfect place to relax, network and enjoy an ice-cold highball.