Jigi Poke – Brand development

360° campaign

In 2021, we implemented a brand and CD development for the Jigi Poke franchise chain. In the first step, the focus was on conveying a balanced image between tradition and the desire for modernity. The fusion of old and new is the core of the restaurant and should be communicated and visually presented to the outside world. The next step was to increase awareness of the brand through POS activations and social media marketing.

The services included the creation and implementation of the following points:

• Name, logo and claim development
• Website development
• Launch campaign (print, OOH and social media)
• BTL activities
• Promotion
• Design of the packaging materials
• POS branding and POS activation