Heineken – 150YRS Roadshow

Conception, planning and implementation of the 150 years of Heineken campaign

150 years of Heineken – that needs to be celebrated.

On the roadshow through Berlin, Hamburg and Cologne, we brought a different represented country with an individual, authentic setup to each city.

The guests traveled to a Vietnamese night market, a Cuban street festival and a Caribbean beach party. The focus of the activation was on awareness and engagement.