Food Brother – Store Opening

Store opening and social media strategy

We successfully organized the store openings for Food Brother in Berlin and Münster. Thanks to targeted influencer collaborations and social media activations, the openings became the "place to be" in the respective cities. Several thousand visitors waiting outside the stores caused traffic chaos.

We were also responsible for the strategy, design and management of Food Brother's social media channels. Thanks to a hero content creation that captured the zeitgeist and was unique in the food sector, we were able to land several viral hits on Instagram and TikTok. Our videos reached over one million views and the Instagram channel recorded 60k followers. Burger sales increased by 21% across Germany.