DFB – Cup Final

A Glimpse Behind the Berlin Myth

The Challenge: The DFB Cup Final stands as one of the most significant sporting events in Germany. Our mission for the DFB was to capture the essence and the often unseen efforts behind the scenes, while also highlighting the exclusive VIP experiences in two captivating aftermovies.

Our Solution: Our team dedicated a week to follow the entire buildup at the Olympiastadion, as well as the final itself. 

Internal Awareness and Appreciation: We crafted an engaging behind-the-scenes aftermovie that shines a light on the unsung heroes working backstage. From security personnel to hospitality staff, we transformed their efforts into an emotional narrative that fosters a sense of pride and showcases professional brand excellence.

Hospitality and Sales Power: Simultaneously, we documented the VIP experience at the Football Village. We aimed to capture the lively atmosphere, culinary delights, and the vibrant energy of the afterparty. This content serves as an effective sales tool for future finals and premium offerings.

The Result: We produced authentic content that infuses the DFB brand with emotional resonance. By demonstrating exceptional teamwork, we enhanced both internal appreciation and VIP marketing efforts.