Desperados x 032c – Capsule Collection Launch

To celebrate our joint development and launch of a limited capsule collection, we hosted an opening event that combined the Latin vibes of Desperados with the international fashion standards of 032c. To bring this collaboration to life, we created an exclusive space for the community at the 032c Gallery Berlin.


Concept & Design
Transformation of the gallery into an immersive showroom, where the collection pieces were staged together with large-format campaign photos and an XXL agave as a central eye-catcher.

Experience
Connecting the two brand worlds through the right partners. Progressive Latin sounds by Cliff Goncalo via Akari Audio and handmade empanadas interpreted the heritage of Desperados.

Community & Impact
Implementation of the entire event – from RSVP management and an exclusive raffle of key pieces on site to professional content production. In this way, we anchored the relevance of the collection in the digital channels of the target group in a sustainable manner.